A Pitstop On The Information Super Highway

It’s Here, 3G iPhone

June 9th, 2008 Posted in Breaking News

SAN FRANCISCO — You could cut the anticipation with a knife leading up to Apple Inc.’s Worldwide Developer Conference this morning. The company delivered the iPhone 3G to thunderous applause more than 75 minutes into a nearly two-hour presentation.

The sold-out event brought 5,200 people to the company’s annual gathering for developers and kicked off with details about the iPhone 2.0 software, App Store and 11 new application demonstrations from developers.

“I think it’s widely believed that this is the phone that changed phones forever,” CEO Steve Jobs said.

Calling the iPhone “one of the most amazing products I’ve ever had the pleasure of being involved with,” Jobs checked off five major areas that Apple was pressed to improve on — 3G support, GPS functions, enterprise features, third-party applications, more scale and a lower price — and he said the company delivered on each with the new device. The 3G iPhone is scheduled to launch in 22 countries on July 11.

“We did figure out what our next challenges are, the next mountain we have to climb to go to the next level,” Jobs said. Although 6 million iPhones have been sold thus far, Jobs said the price must drop before reaching greater scale.

“We need to make the iPhone more affordable,” he said.

The 3G, 8GB iPhone will sell for $200 in the United States, with the more spacious 16 GB model priced at $299 — both with a 2-year contract at AT&T Mobility. That is $200 less than the current price of the first-generation iPhones.

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