A Pitstop On The Information Super Highway

Apple Revamps Apple TV

January 16th, 2008 Posted in New Technologies

The Apple TV digital receiver was first unveiled in March of 2007.? Steve Jobs, Apple co-founder, Chairman and CEO conceded that Apple originally missed the boat when it came to delivering movies over the Internet to the home television set.? But Apple has relaunched a revamped Apple TV as a stand alone set-top box.? You don’t need a computer to get movies or music from iTunes.? You will also be able to download directly to the Apple TV photos on Flickr and You Tube videos and podcasts.? You can rent movies or television shows starting at $1.99 an episode.

The Apple TV is actually a digital recording device with a 40 or 160 gigabyte hard drive.? It will let users wirelessly take downloaded video and photo content and watch it on big-screen televisions.? The Apple TV requires a 802.11a/b/g/n wireless network or a 10/100 BASE-T Ethernet wired network? connected to a broadband Internet connection.? Apple TV works with widescreen, enhanced-definition, or high-definition TVs.

Apple has reduced the Apple TV to $229 for the 40 gigabyre version, down from the previous $300 price tag.? You can expect a very aggressive full marketing campaign to move fast and steal away customers from industry rivals such as Netflix, Amazon, Microsoft and Vudo.? Apple has been successful in taking new media and software technologies and putting them directly into the mainstream.

Sorry, comments for this entry are closed at this time.